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When speaking to video companies, they may describe their company by explaining the kind of equipment, techniques and styles they use. The following is a crash course in videography to help you understand what they are talking about and help you decipher what you want in your video.
3-chip Cameras
Digital
Nonlinear Editing
SVHS
Generation
PAL/SECAM
In Camera Edit
Letterbox
Strobe
Lavaliere
A/B roll
PIP
HiFi
Montage
Compositing
 
 
3-chip Cameras- Professional cameras that record images better. 3-chip needs less light and separates color which produces a cleaner image. This is opposed to 1-chip cameras which need a lot of light and do not separate color.
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Digital - Format for recording images with 1's and 0's. The alternative is analog which records images based on voltage levels from a signal. Analog tapes are the tapes we pop into our VCRs.
 
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Nonlinear Editing- Is a process of digitizing and then editing video in a computer.
 
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Generation- Each duplication of a video is a generation. The original copy being the first generation. You can relate this concept to generations of a family. When a baby is born, its part of the next generation. So every time a video is duplicated, that new copy is a new generation. With every new generation, there is going to be some loss of quality to that video. Video enhancement equipment should be used to lessen the loss of quality on the video.
 
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SVHS- (Super VHS) This format of videotape contains more lines of resolution. Which results in a sharper quality of video.
 
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PAL/SECAM-These systems are used in most foreign countries. The system in the U.S. is called NTSC.
 
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Letterbox - It's also called widescreen. This is when you see black bands on the top and bottom of the screen because the film is being viewed in its actual size. For video, letterbox is a just a stylized effect to use.
 
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Strobe - Strobe is an effect that sporadically takes out frames to create a jerky movement in the video. It gives the same look as strobe lights do.
 
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Lavaliere - Is a small mic, about 1" tall, that can be clipped on something. There is a wire that attaches to a battery pack, but it is wireless because it does not get attached to the camera. This is a device used to get a second channel of sound.
 
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A/B Roll - Is editing with two sources, A & B. When an editor uses a transition or a special effect, A/B Roll allows the video to go from one source to another without having to freeze an image first. About five years ago, this form of editing was practically impossible for wedding videos. A/B Roll allows edited wedding videos to flow like broadcast television or film.
 
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HiFi - A high quality of audio which record on the video heads. This is not to be confused with stereo, which means audio that provides left and right channels. There is also linear or normal audio, which record on the audio heads.
 
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PIP - Stands for picture in picture. It's a special effect where one video image, usually in a box, shares the screen with another image which is on at full screen. Both images can be running live, simultaneously.
 
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Montage - Is a sequence of edited shots or pictures usually segmented together to a song. Flashbacks or recaps are examples of montages.
 
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In camera edit - Is when the videographer shoots and edits at the same time. The tape will have fades to black and be clean in its shooting. The tape never goes to the editor because that step is omitted. The danger in this is that the videographer has to be careful of the amount of space he has left on the tape so coverage, style and creativity may be compromised.
 
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Compositing- are two full screen images or live sources of video superimposed over each other to create a certain mood or effect.
 
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